Journal title SOCIOLOGIA DEL LAVORO
Author/s Sven Kette
Publishing Year 2013 Issue 2013/129 Language Italian
Pages 19 P. 175-193 File size 266 KB
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The essay focuses on the relevance of comparison methods in public communication in contemporary society. The paper explores the basic features of the comparative techniques and then focuses on the dynamic nature of the comparison. In different social contexts (society, economy, organizations) the comparison methods develop different types of dynamics whose effects are manifested in processes of institutionalization. Economic organizations use the techniques of comparison as a means of control and as public communication devices of their action.
Keywords: Comparison, public communication, dynamics, economic organizations, institutional building
Sven Kette, Le dinamiche comparative nell’ambito delle organizzazioni economiche in "SOCIOLOGIA DEL LAVORO " 129/2013, pp 175-193, DOI: 10.3280/SL2013-129011