Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Mariasole Bannò, Enrico Zaninotto
Anno di pubblicazione 2016 Fascicolo 2016/2
Lingua Italiano Numero pagine 29 P. 113-141 Dimensione file 509 KB
DOI 10.3280/MC2016-002007
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Tramite lo studio di 22 casi aziendali e grazie a un approccio Theory building, gli autori hanno potuto formulare nuove proposizioni sui processi di crescita internazionale delle imprese. Nello specifico si è deciso di adottare l’intervista diretta quale principale strumento di indagine. Le nuove evidenze raccolte sono molteplici. Il successo nell’ingresso in mercati internazionali richiede l’acquisizione di risorse complementari, ottenibili attraverso processi intenzionali di sperimentazione e apprendimento ed è collegato all’entità dei costi affondati in attività di esplorazione. L’entità dei costi affondati nelle attività esplorative dipende a sua volta dalla disponibilità di risorse finanziarie eccedenti. Infine il rischio di un abbandono precoce del mercato si riduce in sistemi di governance aziendale capaci di stabilire contratti relazionali con i manager delegati per lo sviluppo nei mercati internazionali.;

Keywords:Export, risorse complementari, apprendimento, costi affondati, sistemi di governance aziendale, Theory building

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Mariasole Bannò, Enrico Zaninotto, Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali in "MERCATI & COMPETITIVITÀ" 2/2016, pp 113-141, DOI: 10.3280/MC2016-002007