The use of Hierarchised evocations in the SWOT analysis. A proposal for a mixed method evaluation of educational interventions

Journal title RIV Rassegna Italiana di Valutazione
Author/s Roberto Fasanelli, Alessia Tuselli, Ida Galli
Publishing Year 2017 Issue 2016/66
Language Italian Pages 27 P. 76-102 File size 640 KB
DOI 10.3280/RIV2016-066006
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The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT’s factor.

Keywords: SWOT Analysis; Hierarchised Evocations; Similarity Analysis; Graph Theory; Cognitive Salience Index; Mixed Methods.

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Roberto Fasanelli, Alessia Tuselli, Ida Galli, L’utilizzo delle Evocazioni gerarchizzate nella SWOT analysis. Una proposta di metodo misto per la valutazione degli interventi educativi in "RIV Rassegna Italiana di Valutazione" 66/2016, pp 76-102, DOI: 10.3280/RIV2016-066006