Insects as food: Knowledge, desire and media credibility. Ideas for a communication

Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Laura Emma Milani Marin, Jeremy Oscar Smith Pezua Sanjinez, Alessandra Cecilia Jacomuzzi
Anno di pubblicazione 2022 Fascicolo 2021/2
Lingua Inglese Numero pagine 12 P. 385-396 Dimensione file 50 KB
DOI 10.3280/RISS2021-002025
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Insects as food is a recommended cultural shift by the FAO, especially among Western consumers. The objective of this study is to understand those elements, which can most contribute to explaining the desire to eat insects as food. There-fore, we evaluated people’s knowledge and beliefs about the benefits deriving from the farming and consumption of insects, for the health of man and the plan-et. Furthermore, we investigated people’s perceived credibility towards the main sources of communication that can convey information on insects as food. Final-ly, some suggestions for possible future communication campaigns are presented.

Keywords:insects, media credibility, knowledge, belief, desire.

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Laura Emma Milani Marin, Jeremy Oscar Smith Pezua Sanjinez, Alessandra Cecilia Jacomuzzi, Insects as food: Knowledge, desire and media credibility. Ideas for a communication in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2021, pp 385-396, DOI: 10.3280/RISS2021-002025