"Destinazione Marche": Tourism policies and family holidays (before the Covid-19 pandemic)

Journal title PRISMA Economia - Società - Lavoro
Author/s Benedetta Polini, Federico Sofritti
Publishing Year 2022 Issue 2020/2
Language Italian Pages 19 P. 33-51 File size 282 KB
DOI 10.3280/PRI2020-002003
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

In the last 15 years, the Marche Region has implemented tourism policies aimed at enhancing - nationally and internationally - the image and competitiveness of the territory by adopting and improving a specific model of governance. Over the years, the development of regional marketing has bolstered this governance mode through the "Destinazione Marche" brand, on which the tourist supply is structured. This brand consists of six clusters, which identify different tourist products. Among these, the cluster "Mare. Le Marche in blu" is addressed to family holidays. In the first part, this paper addresses the topic of tourism consumptions with a special emphasis on family holidays. The second part is aimed at framing the regional tourist supply of the Marche Region within the broader milieu of Italian tourism policies. Among the outcomes, the region has been chosen by the Lonely Planet as the second best destination to be visited in 2020. Nevertheless, the ongoing COVID-19 pandemic threatens to undermine these efforts. This situation further emphasizes the importance of well-targeted tourism policies and the need for reframing and adjusting the tools so far adopted.

Keywords: tourism policies, tourism products, family holidays, Marche Region, Covid-19 pandemic.

  1. Accornero A. (2002) Il mondo della produzione, il Mulino: Bologna.
  2. Ayttey F. K., Ayttey M. K., Chiwero N. B., Kamasah J. S., Dzuvor C. (2020) “Economic impacts of Wuhan 2019‐nCoV on China”, Journal of Medical Virology, 92, pp. 473-475.
  3. Backer E., Schanzel H. (2013) “Family holidays: vacation or obligation?”, Tourism Recreation Research, 38(5), pp. 159-173.
  4. Bagnasco A., Barbagli M., Cavalli A. (2001) Sociologia. Organizzazione sociale, popolazione e territorio. III, il Mulino: Bologna.
  5. Banca d’Italia (2019) Turismo in Italia. Numeri e potenziali di sviluppo. Centro Studi Banca d’Italia.
  6. Becheri E., Micera R., Morvillo A. (a cura di) (2018), Rapporto sul Turismo Italiano. XXII Edizione 2017/2018, Rogiosi Editore: Napoli.
  7. Belloni M.C. (1998) Tempo libero, voce in Enciclopedia Treccani, -- http://www.treccani.it/enciclopedia/.
  8. Boorstin D. (1964) The Image: A Guide to Pseudo-Events in America, Harper: New York.
  9. Brilli A. (2020) Le viaggiatrici del Grand Tour, il Mulino: Bologna
  10. Cannari L., D’Alessio G. (2010) Le famiglie italiane, il Mulino: Bologna.
  11. Carr N. (2011) Children’s and Families’ Holiday Experiences, Routledge: London and New York.
  12. Cohen E. (1979) “A Phenomenology of Tourist Experiences”, Sociology, 13, pp. 179-201.
  13. Cohen S. A., Cohen E. (2019) “New directions in the sociology of tourism”, Current Issues in Tourism, 22(2), pp. 153-172.
  14. Costa N. (2008) La città ospitale, Bruno Mondadori: Milano.
  15. Feyers S., Stein T., Klizentyte K. (2020) “Bridging Worlds: Utilizing a Multi-Stakeholder Framework to Create Extension-Tourism Partnerships”, Sustainability, 21(1), p. 80.
  16. Gallino L. (2004) Tempo libero, voce in Dizionario di Sociologia, Utet: Torino.
  17. Goffi G. (2010) Management delle destinazioni turistiche: sfide per territori e imprese. Il caso di Senigallia e delle Valli Misa e Nevola, FrancoAngeli: Milano.
  18. Gram M. (2005) “Family Holidays. A qualitative analysis of family holiday experiences”, Scandinavian Journal of Hospitality and Tourism, 5(1), pp. 2-22.
  19. Hartman S., Wielenga B., Heslinga J. H. (2019) “2The future of tourism destination management: building productive coalitions of actor networks for complex destination development”, Journal of Tourism Futures, (in press).
  20. Harvey D. (1990) The condition of postmodernity: an enquiry into the origins of cultural change, Blackwell: Cambridge.
  21. Hjalager A. M. (2010) “A review of innovation research in tourism”, Tourism Management, 31(1), pp. 1-12.
  22. Istat (2018), Movimento turistico in Italia. Anno 2018, Report.
  23. Istat (2019), Viaggi e vacanze in Italia e all’estero. Anno 2019, Report.
  24. Istat (2020), Nota mensile sull’andamento dell’economia italiana. Marzo 2020, Report.
  25. Larsen J.R.K. (2013) “Family flow: the pleasures of “Being together” in a holiday home”, Scandinavian Journal of Hospitality and Tourism, 13(3), pp.1-22.
  26. MacCannell D. (2005) Il turista. Una nuova teoria della classe agiata, Utet: Torino.
  27. Maschernoni G. (2006) “Le mobilità turistiche: il turismo come movimento di persone, luoghi, oggetti, immagini e comunicazione”, Annali Italiani del Turismo Internazionale, 1, pp. 3-64.
  28. Minneart L. (2018) US Family Travel Survey, New York University – School of Professional Studies, -- https://familytravel.org/2019-family-travel-survey-results-are-in/.
  29. Novelli R. (2005) La prima industria del pianeta. Turismo internazionale, società a basso reddito e sviluppo economico locale, Il Lavoro Editoriale: Ancona.
  30. Novelli R. (a cura di) (2010), Turismo e sviluppo locale, Cattedrale: Ancona.
  31. Obrador P. (2012) “The place of the family in tourism research: domesticity and thick sociality by the pool”, Annals of tourism research, 39(1), pp. 401-420.
  32. Oxfam Media Briefing (2020), Dignity not destitution. An ‘Economic Rescue Plan For All’ to tackle the Coronavirus crisis and rebuild a more equal world, Report.
  33. Petrick J.F., Durko A.M. (2013) “Family and relationship benefits of travel experiences: a literature review”, Journal of travel research, 52(6), pp. 720-730.
  34. Pikkemaat B., Peters M., Bichler B. F. (2019) “Innovation research in tourism: Research streams and actions for the future”, Journal of Hospitality and Tourism Management, 41, pp. 184-196.
  35. Presenza A. (2007) Destination Management Organization. Ruolo, organizzazione ed indicatori di performance, FrancoAngeli: Milano.
  36. Raisi H., Baggio R., Barratt-Pugh L., Willson G., (2020) “A network perspective of knowledge transfer in tourism”, Annals of Tourism Research, 80, pp. 1-13.
  37. Rio R. (2020) Turismo in quarantena. Gli effetti del Coronavirus sul sistema italiano, Tangram Edizioni: Trento.
  38. Saraceno C., Naldini M. (2007) Sociologia della famiglia, il Mulino: Bologna.
  39. Savelli A. (2012) Sociologia del turismo, Hoepli: Milano.
  40. Sayer L.C. et al. (2004) “Are parents investing less in children? Trends in mothers’ and fathers’ time with children”, The American Journal of Sociology, 110(1), pp. 1-45.
  41. Schanzel H. et al. (2005) “Family holidays: a research review and application to New Zealand”, Annals of Leisure Research, 8(2-3), pp. 105-123.
  42. Schanzel H. et al. (2011) “The absence of fatherhood: achieving true gender scholarship in family tourism research”, Annals of Leisure research, 14(2-3), pp. 129-140.
  43. Schanzel H. et al. (2012), Family tourism: multidisciplinary perspectives, Channel View: Bristol.
  44. Schanzel H., Smith K.A. (2014) “The socialization of families away from home: group dynamics and family functioning on holiday”, Leisure Science, 36(2), pp. 126-143.
  45. Shaw S.M. (2008) “Family leisure and changing ideologies of parenthood”, Sociology compass, 2(2), pp. 685-703.
  46. Small J. (2005) “Woman’s holidays: disruption of the motherhood myth”, Tourism Review International, 9(2), pp. 139-154.
  47. Schanzel H., Yeoman I. (2015a), “The future of family tourism”, Tourism recreation research, 39(3), pp. 343-360.
  48. Schanzel H., Yeoman I. (2015b) “Trend in family tourism”, Journal of Tourism Futures, 1(2), pp. 141-147.
  49. WEF (2017), The Travel & Tourism Competitiveness Report 2017. Paving the way for a more sustainable and inclusive future, Ginevra.

Benedetta Polini, Federico Sofritti, "Destinazione Marche": politiche turistiche e viaggi per le famiglie (prima dell’epidemia da Covid-19) in "PRISMA Economia - Società - Lavoro" 2/2020, pp 33-51, DOI: 10.3280/PRI2020-002003