Dal frame al contro-frame: lo scetticismo climatico e le sue narrazioni nelle community italiane di Facebook

Titolo Rivista SOCIOLOGIA DELLA COMUNICAZIONE
Autori/Curatori Niccolò Sirleto
Anno di pubblicazione 2026 Fascicolo 2026/71
Lingua Italiano Numero pagine 18 P. 90-107 Dimensione file 143 KB
DOI 10.3280/SC2026-071005
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This study examines the narratives of climate skepticism in Italian Facebook communities, using netnography and interviews with administrators to analyze the process of re-framing. Digital platforms act as discursive laboratories where institutional frames on climate are transformed into counter-frames consistent with the group’s identity, contributing to the construction of alternative knowledge. Although skeptical communities follow the mainstream thematic agenda, they systematically rework it through irony and the delegitimization of the media. Discursive tactics such as cherry-picking of data and the reappropriation of the language of fact-checking fuel a form of perceived epistemic autonomy. Three main counter-frames are identified: naturalistic, political-media, and conspiratorial. The contest over climate is configured as a deeper conflict over the credibility of sources and the very production of truth.

Parole chiave:climate skepticism, re-framing, facebook, counter-frame, netnography, epistemic autonomy.

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Niccolò Sirleto, Dal frame al contro-frame: lo scetticismo climatico e le sue narrazioni nelle community italiane di Facebook in "SOCIOLOGIA DELLA COMUNICAZIONE " 71/2026, pp 90-107, DOI: 10.3280/SC2026-071005