LIBRI DI VANNI CODELUPPI

The processes of change towards immaterial aspects plays an important role in contemporary society. This is particularly clear if we think of the evolution undergone, in the latest years, by cultural models that influence the image and social use of the body. The human body, in fact, has traditionally been considered as the most physical and concrete object that individuals had at their disposal; but, in the current era, it tends to become increasingly intangible as well. Such phenomenon is taking place as a consequence of a process called spectacularisation faced by western societies from the Eighteen century onwards. What we will try to demonstrate, therefore, is how the current cultural models of the body have their origins in such process.

Abstract: this paper presents a conceptual framework for understanding the development of the cultural constraints that the society puts on consumption phenomena. The author considers first the ideological criticism which had characterized the sociological thought, focusing on the exponents of the School of Frankfurt. Issues such as false need, alienation, standardization of culture and manipulation by the capitalistic system come under review. Other social constraints are then identified in the growth of consumer protection associations (consumerism) and no global pressure groups. Implications on the social role of brands and the ethical dimensions of consumption are drawn.

Production and consumption: outlines for a research project The aim of this essay is to analyze both production and consumption as two aspect of the same economical process. Through an historical analysis of productions and consumptions processes, is possible to see the transformation of the work as social and relational category, for nowadays the new social identity is also defined by the time spent far from the productive activity and by what is called the social capital. This concept put together consumption and production.