Innovazione di prodotto ed innovazione distributiva nel settore del mobile: il caso IKEA

Journal title TRADE MARKETING
Author/s P. Kaufmann, G. Cristini
Publishing Year 1 Issue 1991/2 Language Italian
Pages 0 P. File size 0 KB
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P. Kaufmann, G. Cristini, Innovazione di prodotto ed innovazione distributiva nel settore del mobile: il caso IKEA in "TRADE MARKETING" 2/1991, pp , DOI: