Comprendere lo scarto tra convenienza percepita e convenienza reale per orientare il marketing distributivo

Journal title MERCATI E COMPETITIVITÀ
Author/s Beatrice Luceri
Publishing Year 2005 Issue 2005/3
Language Italian Pages 27 P. File size 171 KB
DOI
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

Beatrice Luceri, Comprendere lo scarto tra convenienza percepita e convenienza reale per orientare il marketing distributivo in "MERCATI E COMPETITIVITÀ" 3/2005, pp , DOI: