Il posizionamento dei marchi a bassa quota di mercato: un'analisi multi-categoria

Journal title MERCATI E COMPETITIVITÀ
Author/s Elisa Montaguti, Bruce G. S. Hardie
Publishing Year 2006 Issue 2006/2 Language Italian
Pages 17 P. File size 116 KB
DOI
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

Elisa Montaguti, Bruce G. S. Hardie, Il posizionamento dei marchi a bassa quota di mercato: un'analisi multi-categoria in "MERCATI E COMPETITIVITÀ" 2/2006, pp , DOI: