"Marketing Challenges in a Connected World"

Journal title MERCATI E COMPETITIVITÀ
Author/s Ivan Snehota, Bruno Busacca, Bernard Cova, Alessandro Arbore, Kevin Kellere
Publishing Year 2007 Issue 2007/3
Language Italian Pages 14 P. 5-18 File size 81 KB
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Ivan Snehota, Bruno Busacca, Bernard Cova, Alessandro Arbore, Kevin Kellere, "Marketing Challenges in a Connected World" in "MERCATI E COMPETITIVITÀ" 3/2007, pp 5-18, DOI: