Centralization versus Decentralization of marketing Activities of Leading Italian Firms: Towards an Integrated Global Approach?

Journal title MERCATI E COMPETITIVITÀ
Author/s Carolina Guerini
Publishing Year 2007 Issue 2007/3
Language Italian Pages 28 P. 99-126 File size 139 KB
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Carolina Guerini, Centralization versus Decentralization of marketing Activities of Leading Italian Firms: Towards an Integrated Global Approach? in "MERCATI E COMPETITIVITÀ" 3/2007, pp 99-126, DOI: