Journal title SOCIOLOGIA DEL LAVORO
Author/s Sebastiano Renna
Publishing Year 2007 Issue 2007/106-107
Language Italian Pages 14 P. 172-185 File size 246 KB
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The row, architrave of the sustainability: Granarolo born as a row company, accustomed to reason collectively, to consider itself part of a system that embraces more subjects: the agricultural world, the manufacturer one, the distribution operators, the consumers, the institutions, the banks. The bottom choice has been to interpret the row of our field according to a strategy of increase based on the continuous search of a distinguishing position in quality and innovation. In this strategic choice, it inhabits the cooperative chromosome that in Granarolo it has always induced to look at the company like a community of persons and not simply a physical place of encounter between capitals and resources and look at the market like a collectivity of citizens, not of simple consumers.
Sebastiano Renna, Bilancio di sostenibilità e coinvolgimento degli stakeholders nell’esperienza del Gruppo Granarolo in "SOCIOLOGIA DEL LAVORO " 106-107/2007, pp 172-185, DOI: