Marketing esperienziale. Lo sviluppo dell'esperienza di consumo a cura di Piercarlo Ceccarelli

Journal title MERCATI E COMPETITIVITÀ
Author/s Piercarlo Ceccarelli, (a cura di )
Publishing Year 2008 Issue 2008/4
Language Italian Pages 13 P. 171-183 File size 90 KB
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Piercarlo Ceccarelli, (a cura di ), Marketing esperienziale. Lo sviluppo dell'esperienza di consumo a cura di Piercarlo Ceccarelli in "MERCATI E COMPETITIVITÀ" 4/2008, pp 171-183, DOI: