Supply chain visibility a servizio del cliente. Un metodo per identificare aree di opportunità e di rischio
Journal title MERCATI E COMPETITIVITÀ
Author/s Paola Signori, Ivan Russo, Barbara Gaudenzi
Publishing Year 2009 Issue 2009/1
Language Italian Pages 26 P. 119-144 File size 641 KB
DOI 10.3280/MC2009-001007
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Supply Chain Visibility for Customer Service. A Method to Identify Opportunity and Risk Areas - In a world of high complexity and dependency from external factors and where timeliness of service is key for customer service, visibility has become a powerful weapon to better manage company operations and supply chain. The technology can help for that and also it is now more available than before. Companies shall act upon these opportunities and value their advantage. They have to look at their operations, understand which of the "visibility" sense is most relevant for them and evaluate which of the technology-process combination would better satisfies their needs. In that research we tried to develop a method to understand opportunities and risk areas across the supply chain to improve customers service, using also technologies. Keywords: marketing & logistics, supply chain, visibility, logistics technologies, customer service.
Paola Signori, Ivan Russo, Barbara Gaudenzi, Supply chain visibility a servizio del cliente. Un metodo per identificare aree di opportunità e di rischio in "MERCATI E COMPETITIVITÀ" 1/2009, pp 119-144, DOI: 10.3280/MC2009-001007