Sviluppo sostenibile in azione: il ruolo delle Banche di Credito Cooperativo nella comunità locale
Journal title MERCATI E COMPETITIVITÀ
Author/s Angelo Bonfanti
Publishing Year 2009 Issue 2009/2 Language Italian
Pages 21 P. 61-81 File size 1476 KB
DOI 10.3280/MC2009-002004
DOI is like a bar code for intellectual property: to have more infomation
click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
Sustainable development in action: the role of the Cooperative Credit Banks in the local Community - This paper will analyze the role of Cooperative Credit Banks (CCBs) as actors and promoters of sustainable development within the local community. In particular, the Total Corporate Communication Model (Balmer & Gray, 2000) will be used to present a qualitative exploratory research on the initiatives and interventions undertaken by CCBs in their territories. The communication tools employed by CCBs to promote the value of sustainability will be discussed. The analysis will lead to the identification of potential strategic strengths as well as improvement areas in the CCBs’ actions for sustainable development.
Keywords: Cooperative Credit Banks, sustainable development, corporate social responsibility, corporate identity, corporate communication, corporate culture.
Parole chiave: Banche di Credito Cooperativo, sviluppo sostenibile, responsabilità sociale d’impresa, identità d’impresa, comunicazione d’impresa, cultura aziendale
Angelo Bonfanti, Sviluppo sostenibile in azione: il ruolo delle Banche di Credito Cooperativo nella comunità locale in "MERCATI E COMPETITIVITÀ" 2/2009, pp 61-81, DOI: 10.3280/MC2009-002004