L’investimento nell’affiliazione commerciale: strumenti di ausilio alle scelte dell’investitore
Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Pierpaolo Iannozzi
Publishing Year 2009 Issue 2009/1 Language Italian
Pages 22 P. 47-68 File size 673 KB
DOI 10.3280/ED2009-001002
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L’investimento nell’affiliazione commerciale: strumenti di ausilio alle scelte dell’investitore - Entrepreneur’s autonomy is expressed, primarily , in the choice of the resources to be used in the production process. Signing a franchising contract implies choosing a cooperative strategy, as alternative to a competitive strategy. This article explores differences between a traditional and a franchised investment through the instrument of the operational leverage These differences highlight when, in the economic system, companies - both franchisors and franchisees- find convenience in running a franchised company as opposed to a competitive strategy. Constant verification of the conditions to which is associated the surplus of a cooperative strategy is the main reason that explains the entrance and - subsequently - the remaining in cooperative contracts
Pierpaolo Iannozzi, L’investimento nell’affiliazione commerciale: strumenti di ausilio alle scelte dell’investitore in "ECONOMIA E DIRITTO DEL TERZIARIO " 1/2009, pp 47-68, DOI: 10.3280/ED2009-001002