A Marketing Approach for Public Healthcare Systems

Journal title MERCATI E COMPETITIVITÀ
Author/s Alessandro Mengoni, Anna Maria Murante, Sabina Nuti, Paolo Tedeschi
Publishing Year 2010 Issue 2010/1
Language Italian Pages 21 P. 119-139 File size 932 KB
DOI 10.3280/MC2010-001009
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

According to the latest policies in the public healthcare systems, consistent with a pro-active approach able to provide differentiated services specific for different healthcare needs, this study proposes a segmentation analysis of outpatient services’ users. In the first part the research question, the international literature review and the setting description are presented. In the second part, through a 3461 outpatient services’ users survey, 4 segments are identified by a factor analysis and a cluster analysis: the "modest ones", the "conscious and sustained ones", the "experts" and the "evolved ones". Segments’ characteristics are then discussed and managerial implications outlined.

Keywords: Segmentation, Public health, Healthcare marketing, Outpatient health services, Factor analysis, Cluster analysis

  • New Business Models and Value Creation: A Service Science Perspective Sabina Nuti, Cinzia Panero, pp.157 (ISBN:978-88-470-2837-1)
  • Nuovi modelli di business e creazione di valore: la Scienza dei Servizi S. Nuti, C. Panero, pp.193 (ISBN:978-88-470-1844-0)
  • Retraction Note: Profiling the different needs and expectations of patients for population-based medicine: a case study using segmentation analysis Federico Lega, Alessandro Mengoni, in BMC Health Services Research 180/2013
    DOI: 10.1186/1472-6963-13-180

Alessandro Mengoni, Anna Maria Murante, Sabina Nuti, Paolo Tedeschi, Segmentazione e marketing per la sanità pubblica in "MERCATI E COMPETITIVITÀ" 1/2010, pp 119-139, DOI: 10.3280/MC2010-001009