Contribution to a discussion on Fiat-Chrysler relationships
Journal title ITALIA CONTEMPORANEA
Author/s Giuseppe Berta
Publishing Year 2011 Issue 2010/260 Language Italian
Pages 4 P. 471-474 File size 260 KB
DOI 10.3280/IC2010-260006
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Fiat-Chrysler relationships have had a long story, tracing back to the years after the Second World War, when Chrysler undertook the task of assisting the Turin company in the context of the Marshall Plan. During the Nineties, as Chrysler was sinking into a state of permanent crisis, Fiat considered the opportunity of taking it over, but was soon forced to give way to the Germans of Daimler, by far richer in technical and financial resources. Later on, when Daimler gave up the attempt to keep Chrysler afloat, the merger of Chrysler with Fiat, the latter to be also entrusted with managerial responsibility, appeared to the U.S. Administration a reasonable solution in order to avoid a ruinous bankruptcy. And yet, now that first agreements have been signed, the role of Fiat is quickly fading, due to both the weakness of Fiat in the auto market and the hive-off of the profitable heavy vehicles sector (Fiat Industrial) from Fiat Group Automobiles. That’s why Fiat looks destined to loose its leading role in the new company as well as its prominent position in the Italian industrial system.
Keywords: Fiat-Crysler agreements, Italian industrial system, automobile market, Fiat Group Automobiles, Fiat Industrial
Giuseppe Berta, Contributo a una discussione sui rapporti Fiat-Chrysler in "ITALIA CONTEMPORANEA" 260/2010, pp 471-474, DOI: 10.3280/IC2010-260006