Rise, Cultural Eyes, Rise: Culturalize!
Journal title MERCATI E COMPETITIVITÀ
Author/s Robert V. Kozinets
Publishing Year 2012 Issue 2012/2 Language English
Pages 5 P. 5-9 File size 466 KB
DOI 10.3280/MC2012-002001
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- B2B vs. B2C: an empirical attempt to bridge the gap Daniela Andreini, Giuseppe Pedeliento, in MERCATI E COMPETITIVITÀ 1/2013 pp.73
DOI: 10.3280/MC2013-001006
Robert V. Kozinets, Rise, Cultural Eyes, Rise: Culturalize! in "MERCATI E COMPETITIVITÀ" 2/2012, pp 5-9, DOI: 10.3280/MC2012-002001