The knowledge-based internationalization of italian fashion firms. The chinese market experience

Journal title ESPERIENZE D'IMPRESA
Author/s Mario Testa, Vittoria Marino, Gerardino Metallo, Bernardino Quattociocchi, Salvatore Esposito De Falco
Publishing Year 2014 Issue 2014/1
Language English Pages 12 P. 29-40 File size 151 KB
DOI 10.3280/EI2014-001002
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FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

International strategic alliances with Chinese operators often entail considerable risks and managerial difficulties associated with national culture and institutional differences, which can hinder the achievement of the intended strategic objectives. This study analyzes and evaluates the critical events perceived by seven of the most important textile and clothing companies in Southern Italy in their internationalization process towards the Chinese market. The explorative research, adopting a knowledge-based view, aims to analyze the way in which during the internationalization process critical incidents have been managed.

Keywords: Mercato cinese, critical incident technique, imprese italiane del tessileabbigliamento.

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Mario Testa, Vittoria Marino, Gerardino Metallo, Bernardino Quattociocchi, Salvatore Esposito De Falco, The knowledge-based internationalization of italian fashion firms. The chinese market experience in "ESPERIENZE D'IMPRESA" 1/2014, pp 29-40, DOI: 10.3280/EI2014-001002