Marketing and culture. Two Characters in Search of an Author
Journal title MERCATI & COMPETITIVITÀ
Author/s Vittoria Marino
Publishing Year 2016 Issue 2016/3 Language English
Pages 6 P. 7-12 File size 419 KB
DOI 10.3280/MC2016-003001
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- It’s all about marketing! Exploring the social perception in the Italian context Vittoria Marino, Riccardo Resciniti, Mario D’Arco, in Italian Journal of Marketing /2020 pp.7
DOI: 10.1007/s43039-020-00004-7
Vittoria Marino, Marketing and culture. Two Characters in Search of an Author in "MERCATI & COMPETITIVITÀ" 3/2016, pp 7-12, DOI: 10.3280/MC2016-003001