Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV

Journal title MERCATI & COMPETITIVITÀ
Author/s Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli
Publishing Year 2018 Issue 2018/1
Language English Pages 21 P. 93-113 File size 1512 KB
DOI 10.3280/MC2018-001006
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

This paper aims at revealing the influence of dynamic capabilities on open innovation in the context of TV broadcasters and at disclosing the importance of customer mindset, when launching an Internet TV project. Accordingly, the paper proposes a theoretical framework which links customer’s mindset in industries to dynamic capabilities for open innovation in the case of launching an Internet TV. The data has been collected from Lithuanian TV broadcasting industry. The results elaborated with Maxqda software imply that the launch of an Internet TV is not only the output of classic external and internal drivers, called company’s dynamic capabilities, but is also the result of customers’ mindset in sensing, seizing, and reconfiguring activities.

Keywords: Internet TV, customer mindset, dynamic capabilities, open innovation, business model, disruptive change.

  1. Bewley T. (2002). Interviews as a valid empirical tool in economics. The Journal of Socio-Economics, 31(4): 343-353.
  2. Boccardelli P., & Magnusson M.G. (2006). Dynamic capabilities in early phase entrepreneurship. Knowledge and Process Management, 13(3): 162-174.
  3. Bogner A., & Menz W. (2009). The theory-generating expert interview: epistemological interest, forms of knowledge, interaction. Interviewing experts (pp. 43-80). Palgrave Macmillan UK.
  4. Bresciani S., & Ferraris A. (2016). Innovation-receiving subsidiaries and dual embeddedness: impact on business performance. Baltic Journal of Management, 11(1): 108-130.
  5. Carlile P.R. (2002). A pragmatic view of knowledge and boundaries: Boundary objects in new product development. Organization science, 13(4): 442-455.
  6. Chesbrough H.W. (2006). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press.
  7. Chesbrough H., Vanhaverbeke W., & West J. (2006). Open innovation: Researching a new paradigm. Oxford University Press on Demand.
  8. Christensen C. (1997). The innovator’s dilemma. Boston: Harvard Business School Press.
  9. Christopherson S. (2008). Beyond the self-expressive creative worker an industry perspective on entertainment media. Theory, culture & society, 25(7-8): 73-95.
  10. Cordes-Berszinn Ph. (2013). Dynamic Capabilities: How organizational structures affect knowledge processes. Houndmills, Basingstoke, UK: Palgrave Macmillan.
  11. Cunningham S.D., & Silver J. (2012). On-line film distribution: Its history and global complexion. In: Digital Disruption: Cinema Moves Online (pp. 33-66). St. Andrews Film Studies, University of St Andrews.
  12. DeFillippi R., & Wikström P. (Eds.) (2014). International perspectives on business innovation and disruption in the creative industries: Film, video and photography. Edward Elgar Publishing.
  13. Del Giudice M., & Della Peruta M.R. (2013). Unpacking open innovation: Highlights from a co-evolutionary inquiry. Springer.
  14. Den Hertog P., van der Aa W., & de Jong M.W. (2010). Capabilities for managing service innovation: towards a conceptual framework. Journal of Service Management, 21(4): 490-514.
  15. Desouza K.C., Awazu Y., Jha S., Dombrowski C., Papagari S., Baloh P., & Kim J. Y. (2008). Customer-driven innovation. Research-Technology Management, 51(3): 35-44.
  16. Eisenhardt K.M. (1989). Building theories from case study research. Academy of Management Review, 14(4): 532-550.
  17. Eisenhardt K.M., & Graebner M.E. (2007). Theory building from cases: opportunities and challenges. Academy of Management Journal, 50(1): 25-32.
  18. Ellonen H.K., Wikström P., & Jantunen A. (2009). Linking dynamic-capability portfolios and innovation outcomes. Technovation, 29(11): 753-762.
  19. Enkel E., Kausch C., & Gassmann O. (2005). Managing the risk of customer integration. European Management Journal, 23(2): 203-213.
  20. Gans J. (2016). The Other Disruption. Harvard Business Review, March, 78-84.
  21. Gassmann O., & Enkel E. (2004). Towards a theory of open innovation: three core process archetypes.
  22. Grimaldi M., Quinto I., & Rippa P. (2013). Enabling open innovation in small and medium enterprises: A dynamic capabilities approach. Knowledge and Process Management, 20(4): 199-210.
  23. Grönlund J., Sjödin D. R., & Frishammar J. (2010). Open innovation and the stagegate process: A revised model for new product development. California management review, 52(3): 106-131.
  24. Hagel J. (2015). Patterns of Disruption. Deloitte University Press. Deloitte Touche Tohmatsu Limited.
  25. Karimi J., & Walter Z. (2015). The role of dynamic capabilities in responding to digital disruption: a factor-based study of the newspaper industry. Journal of Management Information Systems, 32(1): 39-81.
  26. Keupp M.M., & Gassmann O. (2009). Determinants and archetype users of open innovation. R&D Management, 39(4): 331-341.
  27. Kindström D., Kowalkowski C., & Sandberg E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of business research, 66(8): 1063-1073.
  28. Lawson B., & Samson D. (2001). Developing innovation capability in organisations: a dynamic capabilities approach. International journal of innovation management, 5(03): 377-400.
  29. Leonard-Barton D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic management journal, 13(S1): 111-125.
  30. Lichtenthaler U. (2009). Outbound open innovation and its effect on firm performance: examining environmental influences. R&D Management, 39(4): 317-330.
  31. Magnusson P.R., Matthing J., & Kristensson P. (2003). Managing user involvement in service innovation: Experiments with innovating end users. Journal of Service Research, 6(2): 111-124.
  32. RRT (2013). Lietuvos ryˇsiu˛ sektorius 2013. Lietuvos Respublikos ryˇsiu˛ reguliavimo tarnyba.
  33. Santoro G., Vrontis D., Thrassou A., & Dezi L. (2017). The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity. Technological Forecasting and Social Change.
  34. Teece D.J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13): 1319-1350.
  35. Teece D., & Pisano G. (1994). The dynamic capabilities of firms: an introduction. Industrial and corporate change, 3(3): 537-556.
  36. Teece D.J., Pisano G., Shuen A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal 18: 509-533.
  37. Trefzger J. (2005). Mobile TV launch in Germany: challenges and implications. Inst. für Rundfunkökonomie.
  38. Van de Vrande V., De Jong J.P., Vanhaverbeke W., & De Rochemont M. (2009). Open innovation in SMEs: Trends, motives and management challenges. Technovation, 29(6): 423-437.
  39. Von Hippel E. (1988). The sources of innovation. New York.

Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV in "MERCATI & COMPETITIVITÀ" 1/2018, pp 93-113, DOI: 10.3280/MC2018-001006