Bologna "città à la carte": prassi e teoria di un place branding (de)generativo nella "quarta fase del capitalismo"

Journal title RIVISTA GEOGRAFICA ITALIANA
Author/s Alessandra Bonazzi
Publishing Year 2022 Issue 2022/4
Language Italian Pages 16 P. 30-45 File size 0 KB
DOI 10.3280/rgioa4-2022oa14994
DOI is like a bar code for intellectual property: to have more infomation click here

View article Download Open Access article

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

A partire dalle riflessioni di Jean Baudrillard sulla fase ‘virale’ della nostra epoca e di Peter Sloterdijk sul ‘comfort’ e lo ‘spazio interno’ (inner space), l’articolo analizza la geografia del city branding che dal 2014 ha rigenerato Bologna come ‘città à la carte’, ridefinendo il territorio emotivo dei suoi cittadini e rimodulando le politiche urbane. Com’è noto il marchio globale di Bologna dipende dal logo generativo "City of Food is Bologna" (Bonazzi, Frixa, 2019) che ha cristallizzato gli spazi del consumo e reso ‘fetish’ il cibo secondo i termini del contemporaneo capitale documediale (Ferraris, 2020; Semi, 2015) e le forme proprie della ‘fantasmagoria’.

  1. Aiello G. (2018). Losing to Gain. Balancing Style and Texture in the Starbucks Logo.
  2. In: Mosbæk Johannessen C., van Leeuwen T., a cura di, The Materiality of Writing. A Trace-Making Perspective. New York and London: Routledge.
  3. Andreotti L., Lahij L. (2017). The Architecture of Phantasmagoria: Specters of the City. London and New York: Routledge.
  4. Arvidsson A. (2006). Brands. Meaning and Value in Media Culture. London and New York: Routledge.
  5. Id. (2007). The logic of the Brand. Quaderni del Dipartimento di Sociologia e Ricerca sociale: 7-32.
  6. Atkinson R. (2003). Domestication by Cappuccino or a Revenge on Urban Spaces? Control and Empowerment in the Management of Public Spaces. Urban Studies, 9: 1829-1843. DOI: 10.1080/004209803200010662
  7. Bardini T. (2011). Junkware. Minneapolis: University of Minnesota Press.
  8. Bashford A., Hooker C., a cura di (2001). Contagion: Historical and Cultural Studies. London: Routledge.
  9. Baudrillard J. (1993). The Transparency of Evil. Essays on Extreme Phenomena. London-New York: Versus.
  10. Id. (2001a). Fragments: Conversation with Francois L’Yvonnet. London: Routledge.
  11. Id. (2001b). Impossible Exchange. New York: Verso.
  12. Bonazzi A., Frixa E., a cura di (2019). Mercati storici, rigenerazione e consumo urbano. Il caso di Bologna. Milano: FrancoAngeli.
  13. Brenner N.T. (2002). Spaces of Neo-liberalism: Urban Restructuring in North America and Western Europe. Melden: Blackwell.
  14. Bukowski W. (2015), La danza delle mozzarelle. Slow Food, Eataly, Coop e la loro narrazione. Roma: Alegre.
  15. Derrida J. (1999). Marx & Sons. In: Sprinker M., a cura di, Ghostly Demarcations: A Symposium on Jacques Derrida’s “Specters of Marx”. London: Verso.
  16. de Spuches G. (2002). La fantasmagoria del moderno. Esposizioni Universali e metropoli. Bollettino della Società Geografica Italiana, 12: 783-794.
  17. Eshuis J., Klijn E., Braun E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? International review of Administrative Sciences, 1: 151-171. DOI: 10.1177/002085231351387
  18. Esperdy G. (2002). Edible Urbanism. Architectural Design, 72: 44-50.
  19. Ferraris M. (2018). Scienza Nuova. Ontologia della trasformazione digitale. Torino: Rosenberg &Sellier.
  20. Finkelstein J. (1999). Foodatainment. Performance Research, 1: 130-136. DOI: 10.1080/13528165.1999.1087165
  21. Fisher T. (2017). Designing Our Way to a Better World. Minneapolis-London: University of Minnesota Press.
  22. Frixa E. (2020). La geografia del consumo urbano: Bologna e l’esperienza di FICO. Bologna: Bononia University Press.
  23. Grandi R., Prosperi A. (2015). È Bologna. Progetto City Branding. Bologna: Urban Center.
  24. Jackson P. (2010). Food Stories: Consumption in an Age of Anxiety. Cultural Geographies, 1: 147-165. DOI: 10.1177/147447401036384
  25. Jameson F. (1997). Culture and Finance Capital. Critical Inquiry, 1: 246-265.
  26. Järlehed J. (2021) Alphabet city: orthographic differentiation and branding in late capitalist cities. Social Semiotics, 1: 14-35. DOI: 10.1080/10350330.2020.181054
  27. Id., Fanni M. (2022). The politics of typographic placemaking: the cases of TilburgsAns and Dubai Font. Visual communication. February. DOI: 10.1177/1470357221106961
  28. Lakoff A. (2017). Unprepared. Global Health in a Time of Emergency. Oakland: University of California Press.
  29. Low S., Smith N., a cura di (2005). The politics of public space. London: Routledge.
  30. Lury C. (2004). Brands: the Logos of the Global Economy. London: Routledge.
  31. Marx K. (2009). Il Capitale. Libro I. Torino: UTET.
  32. Raines, J. (2002). The Leading Article of No. 179 of Kölnische Zeitung (1842). In: Raines J., Ed. Marx on Religion. Philadelphia, Temple University Press.
  33. Ries N.M. (2004). Public health law and ethics: lessons from SARS and Quarantine. Health Law Review, 1: 3-6.
  34. Semi G. (2015). Gentrification. Tutte le città come Disneyland? Bologna: il Mulino.
  35. Sloterdijk P. (2007). Il mondo dentro il capitale. Roma: Meltemi.
  36. Id. (2015). Sfere III. Schiume. Milano: Raffaello Cortina.
  37. Vanolo A. (2017). City Branding: The Ghostly Politics of Representation in Globalising Cities. New York and London: Routledge.
  38. Zukin S. (1995). The Cultures of Cities. Oxford: Blackwell.

  • Foodificación en Madrid. Transformaciones urbanísticas, turísticas y patrimoniales José Ramón Jiménez-Arévalo, Daniel Barrera-Fernández, in European Public & Social Innovation Review /2024 pp.1
    DOI: 10.31637/epsir-2024-361

Alessandra Bonazzi, Bologna "città à la carte": prassi e teoria di un place branding (de)generativo nella "quarta fase del capitalismo" in "RIVISTA GEOGRAFICA ITALIANA" 4/2022, pp 30-45, DOI: 10.3280/rgioa4-2022oa14994