From Teutonengrill to Italienmüdigkeit: the crisis of West German tourism in Italy in the years 1963-1964
Journal title VENTUNESIMO SECOLO
Author/s Elisa Tizzoni
Publishing Year 2023 Issue 2022/51
Language Italian Pages 25 P. 154-178 File size 151 KB
DOI 10.3280/XXI2022-051008
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This research aims to investigate the causes of the temporary crisis of West German tourism in Italy in the early 1960s, usually considered the gol- den age of mass holiday. Through an interdisciplinary approach, the essay examines the political, economic and socio-cultural factors underlying the decline in the Italian destinations among Rft travellers, by contextualizing them in the diplomatic and economic relations developed between these two countries after World War II.
Keywords: Italy; German Federal Republic; Tourism; Soft Power; Mass Consumption.
Elisa Tizzoni, Dal Teutonengrill all’Italienmüdigkeit: la crisi del turismo tedesco-occidentale in Italia nel biennio 1963-1964 in "VENTUNESIMO SECOLO" 51/2022, pp 154-178, DOI: 10.3280/XXI2022-051008