Alternative financing for digital media. The case of Valigia Blu and its commitment to crowdfunding

Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s María José Pérez-Serrano, Gema Alcolea-Díaz, Carlo Sorrentino
Publishing Year 2023 Issue 2023/65
Language English Pages 20 P. 126-145 File size 318 KB
DOI 10.3280/SC2023-065008
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The article analyzes the relationship between journalistic projects and crowdfunding. The case study is Valigia Blu and its 2021 funding campaign. This paper (based on the analysis of 263 publications) sheds light on the revenue and financing of digital native communication media. The analysis of this case highlights how such journalism is largely based on discussion with the public, which, as a community that identifies with the values of the newspaper, contributes economically to support its informational goals.

Keywords: media Business; engagement; financing; Valigia Blu; crowdfunding; social networks.

  1. Albarran A., Mierzejewska B.I., Jung J. (Eds.) (2018), Handbook of Media Management and Economics, Routledge, New York.
  2. Alcolea-Díaz G., Pérez-Serrano M. J., Sorrentino C. (2021), Engagement, comunidad y crowdfunding: productos periodísticos bajo demanda en el entorno de la Covid-19, in «Observatorio (OBS*)», 15(4), 96-115. DOI: 10.15847/OBSOBS1542021180
  3. Ballesteros-Herencia C.A. (2018), El índice de engagement en redes sociales, una medición emergente en la Comunicación académica y organizacional, in «Razón y Palabra», 22, pp. 96-124.
  4. Bao Z., Huang T. (2017), External supports in reward-based crowdfunding campaigns. A comparative study focused on cultural and creative projects, in «Online Information Review», 41(5), pp. 626-642.
  5. Batsell J. (2015), Engaged Journalism. Connecting with Digitally Empowered News Audiences, Columbia University Press, New York.
  6. Belair-Gagnon V., Nelson J.L., Lewis S.C. (2018), Audience Engagement, Reciprocity, and the Pursuit of Community Connectedness in Public Media Journalism, in «Journalism Practice», pp. 1-18. DOI: 10.1080/17512786.2018.154297
  7. Belleflamme P., Lambert T., Schwienbacher A. (2014), Crowdfunding: Tapping the right crowd, in «Journal of Business Venturing», 29, pp. 585–609.
  8. Borst I., Moser C., Ferguson J. (2018), From friendfunding to crowdfunding: Relevance of relationships, social media, and platform activities to crowdfunding performance, in «New Media & Society», 20(4), pp. 1396-1414.
  9. Brown C. (2019), Engaged journalism: It’s finally happening (Predictions for Journalism 2020), NiemanLab. -- https://bit.ly/2P2X4CJ
  10. Campos-Freire F. (2015), Adaptación de los medios tradicionales a la innovación de los metamedios, in «El profesional de la información», 24(4), pp. 441-450.
  11. Carvajal M., García-Avilés J.A., González J.L. (2012), Crowdfunding and non-profit media, in «Journalism Practice», 6(5-6), pp. 638-647. DOI: 10.1080/17512786.2012.66726
  12. Casero-Ripollés A. (2016), Entre la incertidumbre y la experimentación: nuevos modelos de negocio del periodismo en el entorno digital, in Sánchez Gonzales H.M. (Eds.) Nuevos retos para el periodista. Innovación, creación y emprendimiento, Tirant Humanidades, Valencia.
  13. Ciccone A. (2021), Un crowdfunding da record e il futuro di Valigia Blu, in «Valigia Blu», https://www.valigiablu.it/crowdfunding-2021-valigia-blu-futuro/
  14. Ciccone A. (2019), Valigia Blu: il successo del crowdfunding e il valore della community, in «Valigia Blu», -- https://www.valigiablu.it/valigia-blu-crowdfunding-2019/
  15. Das A. (2017), Pathways to Engagement: Understanding How Newsrooms are Working with Communities, in «Democracy Fund», https://bit.ly/30SElzq
  16. Flueckiger, S. (2019). Engaged journalism: Why newsrooms should put the needs of their communities first, in «World Association of Newspapers and News Publishers», https://bit.ly/3gbGpZu
  17. Gerber E. M., Hui J. S., Kuo, P.-Y. (2012), Crowdfunding: Why People Are Motivated to Post and Fund Projects on Crowdfunding Platforms in «Proceedings of the International Workshop on Design, Influence, and Social Technologies: Techniques, Impacts and Ethics», 2, 11.
  18. Green-Barber L. (2018), Towards a useful typology of engaged journalism, in «Medium.com», https://bit.ly/3hL6LBY
  19. Green-Barber L., García McKinley E. (2019). Engaged Journalism: Practices for Building Trust, Generating Revenue, and Fostering Civic Engagement, in «Impact Architects», https://bit.ly/30Uto0a
  20. Guzmán M. (2016), The best ways to build audience and relevance by listening to and engaging your community, in «American Press Institute», https://bit.ly/30aHFH0
  21. Hansen E., Goligoski E. (2018), Guide to Audience Revenue and Engagement, in «Columbia Journalism Review», https://bit.ly/2EvqEij
  22. Hemer J. (2011), A snapshot on crowdfunding, in «Arbeitspapiere Unternehmen und Region», https://bit.ly/39Cv6r5
  23. Hobbs J., Grigore G., Molesworth M. (2015), Success in the management of crowdfunding projects in the creative industries, in «Internet Research», 26(1), 146-166.
  24. Jarvis J. (2018), El fin de los medios de comunicación de masas, Gestión 2000, Barcelona.
  25. Kindsmüller C., Melzer A., Mentler T. (2009), Online Communities and Online Community Building, in «IGI Global», pp. 2899-2905.
  26. Kleemann F., Voß G., Rieder K. (2008), Un(der)paid Innovators: The Commercial Utilization of Consumer Work through Crowdsourcing Science, in «Technology & Innovation Studies», 4(1), pp. 5-26. -- https://bit.ly/2D9VQ5X
  27. Lawrence R.G., Gordon E., DeVigal A., Mellor C., Elbaz J. (2019), Building engagement: Supporting the practice of relational journalism, in «Agora Journalism Center at the University of Oregon», https://bit.ly/306bV5K
  28. Ligas M. (2000), People, Products, and Pursuits: Exploring the Relationship between Consumer Goals and Product Meanings, in «Psychology & Marketing», 17(11), pp. 983–1003. https://bit.ly/3hJ0c2W
  29. Malthouse E.C., Peck A. (2010), Medill on Media Engagement. An Introduction, in Malthouse E.C., Peck A. (Eds.), Medill on media engagement, Hampton Press, Newburyport, MA:, pp. 3-19.
  30. Mollick E. (2014), The dynamics of crowdfunding: An exploratory study, in «Journal of Business Venturing», 29, pp. 1-16. -- https://bit.ly/2BCDvOr
  31. Munafò M. (2010), La Valigia Blu si rimette in viaggio, in «L’Espresso», https://espresso.repubblica.it/palazzo/2010/04/06/news/la-valigia-blu-si-rimette-in-viaggio-1.19959
  32. Muñiz C., Campos-Domínguez E., Saldierna A. R., Dader J.L. (2017), Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain, in «Contemporary Social Science», pp. 1–12. DOI: 10.1080/21582041.2017.136783
  33. Nieto A., Iglesias F. (2000), La Empresa Informativa, Ariel, Barcelona.
  34. Olarte-Pascual C., Sierra-Murillo Y., Ortega C. (2016), El papel de la comunicación en el crowdfunding: estudio de un caso de éxito cool, in «Icono 14», 14 (2), pp. 280-303.
  35. Picard R.G. (1989), Media Economics: Concepts and Issues, Sage, Thousand Oaks.
  36. - (2011), The Economics and Financing of Media Companies, Fordham University Press, New York.
  37. Porlezza C., Splendore S. (2016), Accountability and Transparency of Entrepreneurial Journalism, in «Journalism Practice», 10(2), pp. 196-216. DOI: 10.1080/17512786.2015.112473
  38. Preece J., Maloney-Krichmar D. (2005), Online Communities: Design, Theory, and Practice, in «Journal of Computer-Mediated Communication», 10(4), 
  39. Schau H.J., Gilly M.C. (2003), We are what we post? self-presentation in personal web space, in «Journal of Consumer Research», 30, pp. 385-404.
  40. Schmidt T.R., Lawrence R.G. (2018), Putting Engagement to Work: How News Organizations are Pursuing “People-Powered Journalism”, in «Agora Journalism Center», https://bit.ly/30Zsnnl
  41. Schwienbacher A., Larralde B. (2010), Crowdfunding of Small Entrepreneurial Ventures, in Handbook of Entrepreneurial Finance, Oxford University Press. -- http://bit.ly/3pPjeZc
  42. Similarweb (2022), Valigiablu.it. https://www.similarweb.com/es/website/valigiablu.it/#overview
  43. Solito L., Sorrentino C. (2019a), Prima e dopo la post-verità, in «Quaderni di teoria sociale», 16, pp. 225-249.
  44. (2019b), Dalla trasmissione alla condivisione. Ripensare il rapporto fra giornalismo e cittadini, in «Comunicazioni Sociali», 40, pp. 1-12.
  45. Sorrentino C. (2016), La doppia coesistenza, in C. Sorrentino (a cura di) L’integrazione delle notizie. Come le testate giornalistiche televisive italiane si preparano alla sfida del digitale, Focus in Media, Fondazione per la Sussidiarietà, Milano.
  46. Starteed (2021), Il Crowdfunding in Italia. Report 2020. -- https://www.crowdfundingreport.it
  47. Valigia Blu (2022), Chi siamo, -- https://www.valigiablu.it/about/
  48. Walker R. (1983), La realización de estudios de casos en educación. Ética, teoría y procedimientos, in W. Dockrell, D. Hamilton (Eds.), Nuevas reflexiones sobre la investigación educativa, Narcea, Madrid.
  49. Wang Y., Fesenmaier D.R. (2003), Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, in «Electronic Markets Volume», 13(1), pp. 33–45.
  50. Whittaker S., Issacs E., O’Day V. (1997), Widening the net. Workshop report on the theory and practice of physical and network communities, in «SIGCHI Bulletin», 29(3), pp. 27-30. -- https://bit.ly/3gctXJ5

María José Pérez-Serrano, Gema Alcolea-Díaz, Carlo Sorrentino, Alternative financing for digital media. The case of Valigia Blu and its commitment to crowdfunding in "SOCIOLOGIA DELLA COMUNICAZIONE " 65/2023, pp 126-145, DOI: 10.3280/SC2023-065008