Agrotourism and well-being sustainability: A communication and journalistic approach to ‘what matters and better life’

Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Clio Kenterelidou, Fani Galatsopoulou, Antonis Skamnakis
Anno di pubblicazione 2017 Fascicolo 2017/1
Lingua Inglese Numero pagine 19 P. 129-147 Dimensione file 214 KB
DOI 10.3280/RISS2017-001009
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Agrotourism is the alternative form of Tourism that has an emerging dynamic: entrepreneurs and agro-locals integrate; nature and other capital assets and agro-activities are being exploited; it is inserted in today’s travel environment and tourism industry as means of enhancing community development and well-being. The study offers insights on how communicating a workable agro-reality in the context of sustainable agrotourism, social media, collaborative tourism planning, and by integrating the multiple forms of capital (natural, cultural, social, human, political, financial), contributes to an alternative and sustainable tourism development and facilitates the pursuit of the sustainable well-being of the society (human development: the well-being of the person and the agro-community).

L’agriturismo è la forma alternativa di turismo che ha una dinamica emergente: imprenditori e agricoltori locali si integrano; vengono utilizzati natura, altri beni di capitale e le attività agricole; è inserito nell’attuale ambiente di viaggio e dell’industria del turismo come mezzo di valorizzazione dello sviluppo e del benessere comune. Lo studio offre riflessioni su come il comunicare una realtà agricola realizzabile nel contesto dell’agriturismo sostenibile, i sociali media, la pianificazione turistica collaborativa e l’integrazione delle molteplici forme di capitale (naturale, culturale, sociale, umano, politico, finanziario) contribuiscano ad uno sviluppo turistico alternativo e sostenibile e favoriscano il perseguimento del benessere sostenibile della società (sviluppo umano: il benessere della persona e l’agro-comunità).

Keywords:Agriturismo, sostenibilità del benessere, strategie di comunicazione, social e new media e strategie di comunicazione, esperienza e coinvolgimento, sviluppo turistico sostenibile.

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Clio Kenterelidou, Fani Galatsopoulou, Antonis Skamnakis, Agrotourism and well-being sustainability: A communication and journalistic approach to ‘what matters and better life’ in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2017, pp 129-147, DOI: 10.3280/RISS2017-001009