Innovazione organizzativa e vantaggio competitivo nelle imprese commerciali: logiche e limiti del category management.
Author/s: Guido Cristini 
Year:  1996 Issue: 17 Language: Italian 
Pages:  0 FullText PDF:  0 KB

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Guido Cristini, in "TRADE MARKETING" 17/1996, pp. , DOI:


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