Pricing strategies and profitability in extra-virgin olive oil market: a scanner data analysis model

Author/s Antonio Stasi, Francesco Diotallevi, Andrea Marchini
Publishing Year 2012 Issue 2012/1 Language Italian
Pages 20 P. 69-88 File size 646 KB
DOI 10.3280/REA2012-001005
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The paper proposes a quantitative analysis of extra-virgin olive oils market designed to study the intra-sectoral competition and to analyze the profitability of pricing strategies for different types of companies: small produces, large manufactures, private label. The analysis focuses on trade within the modern grocery sector, which represents the first distribution channel of extra virgin olive oils at the national level. The study refers to the theory of industrial organization and, through the demand estimation, comes to the measurement of price-cost margins. The most important results relate to the concerns of the smaller producers respect to private label, big and international companies in the event of a further fall of extra virgin olive oils prices.

Keywords: Olio d’oliva, private label, leadership, pricing, potere di mercato

Jel codes: C36, D22, D43, F12

  • E-commerce retail of extra virgin olive oil: an hedonic analysis of Italian SMEs supply Domenico Carlucci, Bernardo De Gennaro, Luigi Roselli, Antonio Seccia, in British Food Journal /2014 pp.1600
    DOI: 10.1108/BFJ-05-2013-0138

Antonio Stasi, Francesco Diotallevi, Andrea Marchini, Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data in "RIVISTA DI ECONOMIA AGRARIA" 1/2012, pp 69-88, DOI: 10.3280/REA2012-001005