Journal title PRISMA Economia - Società - Lavoro
Author/s Andrea Rubin
Publishing Year 2018 Issue 2017/3 Language Italian
Pages 20 P. 25-44 File size 278 KB
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In 1981, Allan Mazur formulated his famous hypothesis: there is a direct relation between media coverage and public reaction against technological issues. Mazur’s hypothesis is exclusively and simply quantitative: the more the media cover a technoscientific issue, the more the public is brought to take a position against them. Few contributions that have tested Mazur’s hypothesis, directly or indirectly, have found a rather weak relationship between media exposure and public opinion. In this paper, I conducted an analysis on media coverage of food in Italy in the period 2010-2016. I calculated a risk index in the corpus of newspaper articles. This measure is used to compare it with longitudinal public opinion surveys to test this presumed "direct effect" of media.
Keywords: Mass media coverage, public opinion, food safety, media effect, Mazur’s hypothesis
Andrea Rubin, Il rischio alimentare in prima pagina in "PRISMA Economia - Società - Lavoro" 3/2017, pp 25-44, DOI: 10.3280/PRI2017-003003