The digital transformation process in the agri-food sector: A case study

Author/s G. Denisse Chamochumbi D., Massimo Ciambotti, Federica Palazzi, Francesca Sgrò
Publishing Year 2022 Issue 2022/2 Suppl. Language English
Pages 28 P. 43-70 File size 284 KB
DOI 10.3280/MACO2022-002-S1003
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The paper investigates the ongoing digital transformation process in a firm operat-ing in the agri-food sector by analyzing the approach adopted, the barriers and challenges faced when implementing digital technologies, and the impact of the Covid-19 crisis on this process. The authors opted for a qualitative approach based on a single case study. The results suggest that the preferred approach of top management played a crucial role in supporting the changes brought about by the transformation. Specifically, it is a conscious, incremental, and critical approach that combines digitalization and craftsmanship. The research reveals four barriers to the implementation of digital technologies: resistance to change, a lack of digi-tal skills, an inadequate organizational structure, and financial constraints. Fur-thermore, the results show that the Covid-19 crisis has accelerated the implemen-tation of digital technologies, which was already in progress during the pre-pandemic period.

Keywords: Digital transformation, Digital technologies, Covid-19, Agri-food sec-tor, Case study.

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G. Denisse Chamochumbi D., Massimo Ciambotti, Federica Palazzi, Francesca Sgrò, The digital transformation process in the agri-food sector: A case study in "MANAGEMENT CONTROL" 2 Suppl./2022, pp 43-70, DOI: 10.3280/MACO2022-002-S1003