Una crisi che viene da lontano. Il marketing strategico di Fiat Auto

Journal title ECONOMIA E POLITICA INDUSTRIALE
Author/s Giuseppe Volpato
Publishing Year 2002 Issue 2002/116
Language Italian Pages 24 P. File size 81 KB
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Giuseppe Volpato, Una crisi che viene da lontano. Il marketing strategico di Fiat Auto in "ECONOMIA E POLITICA INDUSTRIALE " 116/2002, pp , DOI: