Cina e Italia: considerazioni sulla nuova cultura della moda

Author/s Simona Segre
Publishing Year 2006 Issue 2004/93 Language Italian
Pages 10 P. File size 28 KB
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China and Italy: reflexions on the new fashion’s culture A recently consumer research in China on the field of textile and garment shows some new element in the global fashion’s culture. China is non more a simple producer of Italian collections, nor a simple and enormous new market open and eager of italians products. China introduces a specific cultural attitude to copy or imitate. This evolve the relationship among China and Italy towards a total contamination where the original brand must compete with a partial or a good brand imitation; naturally of the same quality.

Simona Segre, Cina e Italia: considerazioni sulla nuova cultura della moda in "SOCIOLOGIA DEL LAVORO " 93/2004, pp , DOI: