Journal title SOCIOLOGIA DEL LAVORO
Author/s Ariela Mortara
Publishing Year 2010 Issue 2009/116 Language Italian
Pages 8 P. 45-52 File size 265 KB
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Is advertising still the soul of trade? - The aim of the paper is to analyze the evolution of advertising, through the different theories applied to understand how advertising work. After a brief introduction, the paper describes the advertising’s evolution from a simple tool used to help the products’ selling, to the actual complex and multiform phenomenon.
Keywords: Advertising, mass media, suggestion, persuasion, information, Internet
Ariela Mortara, La pubblicità è ancora l’anima del commercio? Vecchie e nuove strategie per vendere i prodotti in "SOCIOLOGIA DEL LAVORO " 116/2009, pp 45-52, DOI: 10.3280/SL2009-116005