Characteristics and problems in destination marketing: the interactions among actors with different goals

Author/s Gianni Cozzi, Cinzia Panero
Publishing Year 2011 Issue 2011/3 Language Italian
Pages 21 P. 17-37 File size 774 KB
DOI 10.3280/MC2011-003003
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The planning and implementation processes of marketing actions, aiming at preserving and increasing the attractiveness of a destination, can be affected by problems related to an ineffective interaction among the different suppliers This paper, based on a previous research study conducted in the area of Sanremo, aims at analyzing the relationships among the policy-makers and the more relevant stakeholders. The analysis, based on a theoretical framework which underlines the characteristics of Destination Marketing, points out some of the determinants of these problems.

Keywords: Destination marketing, destination management, tourist products integration, economic effects of tourism, different types of tourism, attraction events

Gianni Cozzi, Cinzia Panero, Aspetti e problemi delle interazioni tra soggetti non equifinalizzati nel marketing turistico-territoriale in "MERCATI E COMPETITIVITÀ" 3/2011, pp 17-37, DOI: 10.3280/MC2011-003003