Journal title MERCATI E COMPETITIVITÀ
Author/s Valentina Della Corte, Roberto Micera
Publishing Year 2011 Issue 2011/3 Language English
Pages 20 P. 127-146 File size 785 KB
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Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begins with a literature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making support tool based on a critical framework connected with both resource-based theory and service dominant logic (SDL). By means of this model, we investigate regional tourist development logics based on the Product Club, towards an integrated hospitality excellence offering. The paper also describes our empirical research planning, which will be further developed.
Keywords: Resource, cooperation, network, quality, knowledge, destination image
Valentina Della Corte, Roberto Micera, Resource integration management in networks’ value creation. The case of high quality hotels in "MERCATI E COMPETITIVITÀ" 3/2011, pp 127-146, DOI: 10.3280/MC2011-003008