Rural tourism as eco-business: the value of local cultures

Author/s Gilberto Marzano
Publishing Year 2011 Issue 2011/96 Language Italian
Pages 20 P. 97-116 File size 219 KB
DOI 10.3280/SUR2011-096007
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This paper aims to an economic exploitation of local countryside cultures, using an ecocompatible tourist perspective, since no rural tourism is possible without the preservation of the original characteristics of places and without a high enough environmental quality. The article takes under consideration the exploitation of local cultures as a basic factor for attracting tourists to the rural places and the concept of glocal authenticity is proposed as a new opportunity for a modern humanism based on the cultural cooperation.

Keywords: Rural tourism, countryside communities, authenticity, local culture, local traditions, sustainable tourism

Gilberto Marzano, Il turismo rurale come business eco-compatibile: l’importanza delle culture locali in "SOCIOLOGIA URBANA E RURALE" 96/2011, pp 97-116, DOI: 10.3280/SUR2011-096007