Editoriale. The three service marketing paradigms: which one are you guided by?

Author/s Evert Gummesson
Publishing Year 2012 Issue 2012/1
Language English Pages 9 P. 5-13 File size 480 KB
DOI 10.3280/MC2012-001001
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Evert Gummesson, Editoriale. The three service marketing paradigms: which one are you guided by? in "MERCATI E COMPETITIVITÀ" 1/2012, pp 5-13, DOI: 10.3280/MC2012-001001