Governing business dynamics in complex contexts

Author/s Roberto Aguiari, Primiano Di Nauta
Publishing Year 2012 Issue 2012/1
Language English Pages 21 P. 39-59 File size 1124 KB
DOI 10.3280/MC2012-001004
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The paper is to highlight the peculiarities of Service Science, Management and Engineering (SSME) and its proposals with reference to network and systems theories, such as the Many-to-Many, and the Viable Systems Approach (VSA), (VSA) represents an interpretative lens for complex phenomena, and seems to be suitable for analysing service systems because its capacity to move from holism to reductionism, respecting the single characteristics of each entity of the context. SSME and Many-to-Many are gradually being integrated, and the network theories, and specifically (VSA), could considerably support this process by contributing with its own scientific proposals. Authors believe that the (VSA)’s view on business purposes, value creation and the management of relations are strongly coherent with the view proposed or tacitly implied by SSME and Many-to-Many approach.

Keywords: Service, consonance, resonance, relevance, governance, complexity.

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Roberto Aguiari, Primiano Di Nauta, Governing business dynamics in complex contexts in "MERCATI E COMPETITIVITÀ" 1/2012, pp 39-59, DOI: 10.3280/MC2012-001004