The Anchor Development Organization as a governance and metamanagement actor: a benchmarking analysis of international Convention Bureaus

Author/s Dagnino Giovanni Battista, Rosario Faraci, Benedetto Puglisi
Publishing Year 2013 Issue 2012/4
Language Italian Pages 24 P. 99-122 File size 1031 KB
DOI 10.3280/MC2012-004007
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The study aims to examine how the main regional tourism organizations which operate in specific market segments can take and play the role of the Anchor Development Organization (ADO), applying an empirical investigation to multiple case studies among Convention Bureaus. ADO represents a key device for the governance, metamanagement and marketing of a tourism destination. It performs as a catalyzer for tourism development and success of destinations facilitating; cooperation the among most prominent stakeholders, attracting tourist demand and resources, providing efficiency for organizing a destination. The study adopts a qualitative approach of benchmarking applying a multiple case study analysis to three relevant Convention Bureaus (Paris, Seattle and Catania). The paper contributes to the literature on destination management and marketing as well as proposes a few intriguing implications relevant to the actors committed to managing the destination.

Keywords: Anchor Development Organization, metamanagement, Convention Bureau, governance, benchmarking.

Dagnino Giovanni Battista, Rosario Faraci, Benedetto Puglisi, L’Anchor Development Organization quale soggetto di governance e di metamanagement della destinazione: un’analisi di benchmarking internazionale dei Convention Bureau in "MERCATI E COMPETITIVITÀ" 4/2012, pp 99-122, DOI: 10.3280/MC2012-004007