The Anchor Development Organization as a governance and metamanagement actor: a benchmarking analysis of international Convention Bureaus
Journal title MERCATI E COMPETITIVITÀ
Author/s Dagnino Giovanni Battista, Rosario Faraci, Benedetto Puglisi
Publishing Year 2013 Issue 2012/4
Language Italian Pages 24 P. 99-122 File size 1031 KB
DOI 10.3280/MC2012-004007
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The study aims to examine how the main regional tourism organizations which operate in specific market segments can take and play the role of the Anchor Development Organization (ADO), applying an empirical investigation to multiple case studies among Convention Bureaus. ADO represents a key device for the governance, metamanagement and marketing of a tourism destination. It performs as a catalyzer for tourism development and success of destinations facilitating; cooperation the among most prominent stakeholders, attracting tourist demand and resources, providing efficiency for organizing a destination. The study adopts a qualitative approach of benchmarking applying a multiple case study analysis to three relevant Convention Bureaus (Paris, Seattle and Catania). The paper contributes to the literature on destination management and marketing as well as proposes a few intriguing implications relevant to the actors committed to managing the destination.
Keywords: Anchor Development Organization, metamanagement, Convention Bureau, governance, benchmarking.
Dagnino Giovanni Battista, Rosario Faraci, Benedetto Puglisi, L’Anchor Development Organization quale soggetto di governance e di metamanagement della destinazione: un’analisi di benchmarking internazionale dei Convention Bureau in "MERCATI E COMPETITIVITÀ" 4/2012, pp 99-122, DOI: 10.3280/MC2012-004007