Positive and negative aspects of marketing models in the assessment of the sustainability problems in the transport sector

Author/s Gianni Cozzi
Publishing Year 2013 Issue 2012/4
Language Italian Pages 22 P. 147-168 File size 514 KB
DOI 10.3280/MC2012-004009
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The medium-term (2030) scenarios concerning the territorial mobility growth of people and goods on a global scale agree on a considerable increase of energy consumption and of harmful emissions (in particular of carbon emissions). The transport sector is responsible for this increase, in spite of many technological and organizational innovations. After the description of this scenario, the paper analyses the marketing models more adopted in the transport sector, and it evaluates their positive and negative aspects in the assessment of the sustainability problems of the growth in this specific business area.

Keywords: Environmental sustainability, energy sustainability, transports, infrastructure nodes, infrastructure networks, expectation scenarios

Gianni Cozzi, Pregi e limiti dei modelli di marketing nell’intercettare i problemi della sostenibilità nel settore dei trasporti in "MERCATI E COMPETITIVITÀ" 4/2012, pp 147-168, DOI: 10.3280/MC2012-004009