L’impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame

Author/s Paolo Calvosa
Publishing Year 2013 Issue 2012/3
Language Italian Pages 24 P. 379-402 File size 692 KB
DOI 10.3280/ED2012-003004
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

In recent years the gambling industry in Italy is characterized by very strong growth, and it has contributed around 5 percentage points to national Gdp in 2011. The regulation of internet gambling, enacted by the legislature in 2006, has contributed to this growth. The use of internet as a direct channel of distribution is causing a profound change in the competitive dynamics of the industry and has provided the conditions for the birth of the on line gambling industry. Aim of this work is to analyze the impact that internet technologies are having on the growth and reconfiguration of the gambling industry in Italy, examining in particular the business models adopted by firms specialized in the new on line segment. A case study approach research strategy was adopted. We carry out an in-depth study of Microgame, a leader firm in the online gambling industry in Italy

  1. Aams, Raccolta e Vincite. Giochi Gennaio – Dicembre 2011, I dati sulla raccolta dei giochi, www.aams.gov.it, 2012a.
  2. Aams, Il gioco a distanza al 31 dicembre 2011. Analisi dei dati, Comunicato stampa, www.aams.gov.it, 2012b
  3. Aams, Il gioco a distanza. Descrizione, www.aams.gov.it, 2012c
  4. Aams, Raccolta giochi 2010, I dati sulla raccolta dei giochi, www.aams.gov.it, 2011a
  5. Aams, Il gioco a distanza al 31 gennaio 2011, Comunicato stampa, www.aams.gov.it, 2011b.
  6. Aams, Incontro annuale Aams 2004, Eventi e iniziative, www.aams.gov.it, 2004
  7. Agicos, Poker cash: People’s network leader, Comunicato stampa, 4 gennaio, www.agicosscommesse.it, 2012a
  8. Agicos, Scommesse, Snai leader di mercato nel 2011, News, www.agicosscommesse.it, 26 gennaio, 2012b
  9. Ala-Fossi, M., Bakker, P., Ellonen, H.K., Kung, L., Lax, S., Sadaba, C., van der Wurff, R., The Impact of the Internet on business models in the media industries-A sector by sector analysis, in Kung, L., Picard, R.G., Towse, R. (Eds.), The Internet and mass media (pp. 149-169), London, Sage, 2008. DOI: 10.4135/9781446216316.ng8
  10. Amit, R., Zott, C., Value creation in e-business, in «Sloan Management Review», 2001, 22 pp. 493-520.
  11. Bastiani, L., Gori, M., Colasante, E., Siciliano, V., Capitanucci, D., Complex Factors and Behaviors in the Gambling Population of Italy, in «Journal of Gambling Studies », published on line, 4 December, 2011
  12. Batenburg, R., E-procurement adoption by European Firms: A quantative analysis, in «Journal of Purchasing & Supply Management», 2007, 13, pp. 182-192. DOI: 10.1016/j.pursup.2007.09.014
  13. Berry, L.L., Parasuraman, A., Marketing Services, Free Press, New York, 1991.
  14. Brindley, C., The Marketing of Gambling on the Internet, in «Internet Research», 1999, 9 (4), pp. 281-286.
  15. Cantone, L. Calvosa, P., Testa P., Tecnologie ad alta intensità connettiva, relazioni di marketing e processi di creazione di valore per i clienti nei mercati B2B, in «Mercati e Competitività», 2006, 3.
  16. Cantone, L., Creazione di valore e relazioni tra imprese nei mercati business to business: I cambiamenti indotti dalle nuove tecnologie dell’informazione e della comunicazione, in «Micro&Macromarketing», 2002, 3, pp. 401-416.
  17. Chan, K.W., Lin, S.Y., Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity, in «Journal of Business Research», 2010, 63, pp. 1033-1040. DOI: 10.1016/j.jbusres.2008.08.009
  18. Cheung, Ch., Chan, G. Limayem, M., A critical review of online consumer behavior:empirical research, in «Journal of Electronic Commerce in Organizations », 2005, 3, 4, pp. 1-19. DOI: 10.4018/jeco.2005100101
  19. Clemons, E.K., Lorin, M.H., The Internet and the Future of Financial Services: Transparency, Differential Pricing and Disintermediation, Center for Financial Institutions Working Papers, Wharton School Center for Financial Institutions, University of Pennsylvania, 2000, 00-35.
  20. Constantinides, E., Influencing the online consumer’s behavior: the Web experience, in «Internet Research», 2004, 14, 2, pp. 111-126. DOI: 10.1108/10662240410530835
  21. Normann, R., Ramírez, R., From value chain to value constellation: Designing interactive strategy, in «Harvard Business Review», 1993, 71 (4), pp. 65-77.
  22. Cova, B., White, T., Counter-brand and alter-brand communities: the impact of Web2.0 on tribal marketing approaches, in «Journal of Marketing Management», 2010, 26, 3, pp. 256-270. DOI: 10.1080/02672570903566276
  23. Cse Pragma, Giochi pubblici e scommesse sportive: il 2011 dei record, Ricerche, 3 aprile, 2012
  24. Dipartimento Politiche Antidroga, Dati epidemiologici sul gioco d’azzardo patologico, Relazione al Parlamento, 2011
  25. Dolata, U., The Music Industry and the Internet. A Decade of Disruptive and Uncontrolled Sectoral Change, SOI Discussion Paper 2011-02, Research contributions to organizational sociology and innovation studies, University of Stuttgart, 2011.
  26. Donna, G., Lo Sardo, A., Roso, G., La ricerca del profitto nell’economia della rete, Il Sole 24 Ore, Milano, 2002
  27. Eisenhardt, K., Building Theories from Case Study Research, in «Academy of Management Review», 1989, 14, 4, pp. 532-550. DOI: 10.5465/AMR.1989.4308385
  28. Ensby, J, B2B marketplaces: basic concepts and definitions; Edited for eForum, (http://www.eforum.no), 2000.
  29. Franke, N., Shah S., How communities support innovative activities: An exploration of assistance and sharing among end-users, in «Research Policy», 2003, 32 (1), pp. 157-78. DOI: 10.1016/50048-7333(02)00006-9
  30. Frohlich M. T., Westbrook R., Demand chain management in manufacturing and services: web-based integration, drivers and performance, «Journal of Operations Management », 2002, 20, pp. 729–745. DOI: 10.1016/50272-6963(02)00037-2
  31. Gandolfo, A., De Bonis, V., Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing, Discussion paper, n. 115, Collana di E-papers del Dipartimento di Scienze Economiche, Università di Pisa, 2011
  32. Gartner Group, IT Service Megaforce: the Service Value Chain Emerges, Gartner dataquest perspective, may, 2001.
  33. Grönroos, C., Service Management and Marketing – A Customer Relationship management Approach, John Wiley and Sons, Ltd., Chichester, UK, 2000
  34. Hausman, A.V., Siekpe, J.S., The effect of web interface features on consumers online purchase intentions, in «Journal of Business Research», 2009, 62(1), pp. 5-13.
  35. Istat, Anni 2009-2011, Pil e indebitamento AP, Statistiche report, 2 marzo, 2012
  36. Istat, Conti economici nazionali. Anni 2000-2003, 2 marzo, 2004
  37. Jang, H., Olfman, L., Ko, I., Koh, J., Kim, K., The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty, in «International Journal of Electronic Commerce», 2008, (12), 3, pp. 57-80.
  38. Kozinets, R.V., E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption, in «European Management Journal», 1999, 17, 3, pp. 252- 264. DOI: 10.1016/550263-2373(99)00004-3
  39. Kozinets, R.V., Hemetsberger, A., Schau, H.J., The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing, in «Journal of Macromarketing », 2008, 28, pp. 339-354. DOI: 10.1177/0276146708325382
  40. Law, R., Leung, K., Wong, R., The Impact of the Internet on Travel Agencies, in «International Journal of Contemporary Hospitality Management», 2004, 16(2), pp. 100-107. DOI: 10.1108/09596110410519982
  41. McIvor, R., O’Reilly, D., Ponsonby, S., The impact of Internet technologies on the airline industry: Current strategies and future developments, in «Strategic Change», 2003, 12, pp. 31-47. DOI: 10.1002/jsc.618
  42. Ministero dell’Economia e delle Finanze, Bollettino delle entrate 2011, 2012
  43. Osservatorio Giochi on line, Politecnico di Milano, Gioco Online in Italia: è aumenta l’offerta, si trasforma la domanda, executive summary, 2012
  44. Osservatorio Giochi on line, Politecnico di Milano, Gioco Online: è boom. Tra innovazione e regolamentazione, executive summary, 2011
  45. Perry, M.L, Shao, A.T., Incumbents in a dynamic internet related services market: does customer and competitive orientation hinder or help performance?, in «Industrial Marketing Management», 2005, 34, 6, pp. 590-601. DOI: 10.1016/j.indmarman.2004.10.009
  46. Piller, F., Schubert, P., Koch, M., Möslein, K., Overcoming mass confusion: collaborative customer co-design in online communities, «Journal of Computer-Mediated Communication», 2005, 10, (4).
  47. Pokeritaliaweb, Poker cash: nove network si contendono il mercato, Notizie, 2012
  48. Porter, M.E., Strategy and Internet, in «Harvard Business Review», 2001, 2, March- April, pp. 60-79.
  49. Ray, G., Muhanna, W.A., Barney, J.B., Information technology and the performance of the customer service process: A resource-based analysis, in «MIS Quarterly, 2005, 29, 4, pp. 625-652
  50. Sawhney, M., Verona, G., Prandelli, E., Collaborating to create: the internet as a platform for customer engagement in product innovation, in «Journal of Interactive Marketing», 2005, 19, 4, 4-17. DOI: 10.1002/dir.20046
  51. Simons, L.P.A., Steinfield, C., Bouwman, H., Strategic positioning of the Web in a multi-channel market approach, in «Internet Research», 2002, 12, 4, pp. 339-347. DOI: 10.1108/10662240210442484
  52. Skjøtt-Larsen, T., Kotzab, H., Grieger, M, Electronic marketplaces and supply chain relationships, in «Industrial Marketing Management», 2003, 32, pp. 199-210. DOI: 10.1016/50019-8501(02)00263-8
  53. Vaidyanathana, G., Devaraj, S., The role of quality in e-procurement performance: An empirical analysis, in «Journal of Operations Management», 2008, 26, 3, May, pp. 407-425. DOI: 10.1016/j.jom.2007.08.004
  54. Wood, R.T., Williams, R.J., Problem gambling on the Internet: Implications for Internet gambling policy in North America, in «New Media and Society», 2007, 9(3), 5, pp. 520-542.
  55. Wu, J.J., Chen, Y.H., Chung, Y.S., Trust factors influencing virtual community members: A study of transaction communities, in «Journal of Business Research», 2010, 63 (9-10), pp. 1025-1032. DOI: 10.1016/j.jbusres.2009.03.022
  56. Yin, R., Case study research: Design and methods (1st ed.), Beverly Hills, CA, Sage Publishing, 1984

Paolo Calvosa, L’impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame in "ECONOMIA E DIRITTO DEL TERZIARIO " 3/2012, pp 379-402, DOI: 10.3280/ED2012-003004