L’impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame

Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Paolo Calvosa
Publishing Year 2013 Issue 2012/3
Language Italian Pages 24 P. 379-402 File size 692 KB
DOI 10.3280/ED2012-003004
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In recent years the gambling industry in Italy is characterized by very strong growth, and it has contributed around 5 percentage points to national Gdp in 2011. The regulation of internet gambling, enacted by the legislature in 2006, has contributed to this growth. The use of internet as a direct channel of distribution is causing a profound change in the competitive dynamics of the industry and has provided the conditions for the birth of the on line gambling industry. Aim of this work is to analyze the impact that internet technologies are having on the growth and reconfiguration of the gambling industry in Italy, examining in particular the business models adopted by firms specialized in the new on line segment. A case study approach research strategy was adopted. We carry out an in-depth study of Microgame, a leader firm in the online gambling industry in Italy

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Paolo Calvosa, L’impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame in "ECONOMIA E DIRITTO DEL TERZIARIO " 3/2012, pp 379-402, DOI: 10.3280/ED2012-003004