Experience Machines

Author/s Ned Rossiter, Soenke Zehle
Publishing Year 2014 Issue 2014/133
Language English Pages 22 P. 111-132 File size 663 KB
DOI 10.3280/SL2014-133008
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In un’economia che vede il lavoro e la vita inseparabili dalle tecnologie informatiche, dalle loro metriche e dalle loro modalità di organizzazione, ciò che entra direttamente in gioco non è solo l’economia politica del networking online, ma la costituzione stessa della soggettività politica - l’autonomia degli affetti. Allo stesso modo in cui i nuovi concatenamenti algoritmici generano in tempo reale dati sulla base della nostra pratica comunicativa, l’organizzazione si confronta con una nuova risorsa che è sia sociale che tecnologica. Dobbiamo sviluppare i nostri dispositivi concettuali sul terreno degli algoritmi, che strutturano e al contempo sostengono le nostre pratiche comunicative. Modulazione, influenza, mediazione, costituzione, composizione, produzione di soggettività: sono questi i processi di design dell’esperienza che tentano di catturare ciò che l’esperienza è diventata. Prendendo l’esperienza dei network come punto di partenza per costruire una nuova visione della comunicazione in rete, basandola sul parallelismo tra l’agire umano e quello della macchinica e sui tentativi delle nuove forme di governance di negare l’inventiva che proviene dalla socialità relazionale, senza essere pessimisti, tentiamo di definire aspetti della relazione comunicativa, tra cui ad esempio l’esperienza. E nel momento in cui ci impegniamo in un lavoro di traduzione culturale - dal rapportarsi, per esempio, con i codici che guidano l’algoritmizzazione delle nostre pratiche comunicative, ai codici sociali che emergono attraverso le nuove cartografie della politica - possiamo trovarci su di un terreno diverso, pronti a reinventare le nostre relazioni con la politica.

Keywords: Algorithmic assemblages, governance, networking, political economy, communicative practices, technology

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Ned Rossiter, Soenke Zehle, Experience Machines in "SOCIOLOGIA DEL LAVORO " 133/2014, pp 111-132, DOI: 10.3280/SL2014-133008