Sustainable Agriculture and No-Food Production: An Empirical Investigation on Organic Cosmetics

Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Francesco Marangon, Tiziano Tempesta, Stefania Troiano, Daniel Vecchiato
Anno di pubblicazione 2015 Fascicolo 2015/1
Lingua Inglese Numero pagine 15 P. 63-77 Dimensione file 220 KB
DOI 10.3280/RISS2015-001005
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF

Anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

Organic cosmetics represent an interesting case study of the links between sustainability and the agricultural system beyond food production. Organic agriculture is rapidly growing not only as a segment of the food industry but also as a producer of ecosystem services, and row materials for, among the others, the cosmetic industry. This growth is mainly due to the development of an important trend of environmental consciousness among costumers. This study presents an application of choice experiments to analyze the preferences of costumers between organic and conventional cosmetic products. Our results pointed out that environmental consciousness, especially among young people, was one of the main drivers in determining their purchase behavior toward organic cosmetics. Moreover, the results shown respondents were willing to pay a premium price also for cosmetic products that respect animal welfare.

Un’interessante applicazione dei legami tra i principi della sostenibilita e sistema agricolo e il caso di cosmetici biologici. L’agricoltura biologica e in rapida crescita non solo nell’ambito della fornitura di prodotti alimentari, ma anche come produttrice di ulteriori servizi ecosistemici (provisioning), come le materie prime per l’industria cosmetica. Cio e dovuto al crescente sviluppo della sensibilita ambientale che ha dato vita al mercato dei cosmetici biologici. La scelta tra prodotti biologici e convenzionali e stata stimata empiricamente mediante un esperimento di scelta. I risultati hanno evidenziato che la consapevolezza ambientale dei giovani sta cambiando il comportamento di acquisto favorendo i cosmetici biologici. Dai risultati si evidenzia inoltre la disponibilita a pagare dei rispondenti per i cosmetici che rispettano il benessere degli animali.

Keywords:Cosmetici biologici, agricoltura sostenibile, choice experiment, consumo, willingness to pay, random parameter model

  1. Connelly B.D. (2013). The organic beauty industry: A gendered economic review, Doctoral dissertation, University of Denver.
  2. Bertilsson P., Christodoulou C. (2013). Fifty Shades of Green. University of Boras.
  3. Boivin C., Durif F., Roy J. (2011). Buying Socially Responsible Goods: The Influence of Perceived Risks Revisited. World Review of Business Research, 1 (4): 191-201.
  4. Cervellon M.C., Rinaldi M.J., Wernerfelt A.S. (2011). How Green is Green? Consumers’ understanding of green cosmetics and their certifications’. In: Proceedings of 10th International Marketing Trends Conference: 20-21.
  5. Cesaretti G.P., Covino D., Boccia F. (2013). Globalization and rules for sustainability of wellbeing (it. trans.: Globalizzazione e regole per la sostenibilita del benessere). Review of Studies on Sustainability, 1: 93-117.
  6. Chen N.H., Wei S. (2012). Ends Justify Means? Organic Cotton Products’ Purchasing Motivations. Agribusiness, 28 (4): 440-450, DOI: 10.1002/agr.21308
  7. Csorba L.M., Boglea V.A. (2011). Sustainable cosmetics: a major instrument in protecting the consumer’s interest. Regional and Business Studies, 3 (1): 167-176.
  8. Davis-Bundrage M.R., Soyoung K. (2012). Predicting Purchases of Eco-Beauty Products: A Qualitative Meta-Analysis, Proceedings of the Atlantic Marketing AssociationDimitrova V., Kaneva M., Gallucci T. (2009). Customer knowledge management in the natural cosmetics industry. Industrial Management & Data Systems, 109, 9: 1155-1165, DOI: 10.1108/02635570911002243
  9. Gam H.J., Cao H., Farr C., Kang M. (2010). Quest for the eco‐apparel market: a study of mothers’ willingness to purchase organic cotton clothing for their children. International Journal of Consumer Studies, 34 (6): 648-656, DOI: 10.1111/j.1470-6431.2010.00898.x
  10. Gil J.M., Gracia A., Sanchez M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3 (2): 207-226, DOI: 10.1016/S1096-7508(01)00040-4
  11. Gwendolyn H., Marsha A.D. (2009). Consumer likelihood of purchasing organic cotton apparel. Journal of Fashion Marketing and Management: An International Journal, 13 (1): 49-65, DOI: 10.1108/13612020910939879
  12. Hustvedt G., Carroll K.A., Bernard J.C. (2013). Consumer ethnocentricity and preferences for wool products by country of origin and manufacture. International Journal of Consumer Studies, 37 (5): 498-506, DOI: 10.1111/ijcs.12015
  13. Imad J., Zbib B.R., Wooldridge Z.U., Ahmed Y.B. (2010). Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers. Journal of Product & Brand Management, 19 (4): 261-275, DOI: 10.1108/10610421011059586
  14. INEA (2012). Bioreport 2012. Organic farming in Italy, National Rural Network 2007-2014, Rome.
  15. ISTAT (2015). Censimento Popolazione Abitazioni
  16. Karaduman İ. (2014). Factors influencing consumer preferences on natural and non-natural cosmetics in Turkey. International Journal of Business and Management Studies, 6 (1). ISSN: 1309-8047.
  17. Kline Group (2012). Natural Personal Care 2012: Global Market Analysis and Competitive Brand Assessment.
  18. Kouzeli E. (2014). Marketing of natural cosmetics: Focusing on health vs. sensory benefits and the moderating role of health concerns. Master’s Thesis Graduate School of Communication, Universiteit van Amsterdam.
  19. Krystallis A., Chryssohoidis G. (2005). Consumers’ willingness to pay for organic food: Factors that affect it and variation per organic product type. British Food Journal, 107 (5): 320-343, DOI: 10.1108/00070700510596901
  20. Maggioni I., Montagnini F., Sebastiani R. (2013). Young adults and ethical consumption: an exploratory study in the cosmetics market. Proceedings of 12th International Conference Marketing Trends.
  21. Mather D., Knight J., Holdsworth D. (2005). Pricing differentials for organic, ordinary and genetically modified food. Journal of Product and Brand Management, 14 (6): 387-92, DOI: 10.1108/10610420510624549McFaddenD.(1974).Conditionallogitanalysisofqualitativechoicebehavior.In:ZarembkaP.(ed.),FrontiersinEconometrics.AcademicPress,NewYork:105-142
  22. Ong S.C. (2012). The Moderating Role of Price Consciousness on How Attitude and Subjective Norm Affect Purchase Intention – A Case Study of Organic Cosmetic Products in Malaysia. Trad. English. 成功大學國際經營管理研究所 碩士班學位論文: 1-80.
  23. Paul J., Rana J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29 (6): 412-422, DOI: 10.1108/07363761211259223
  24. Pervin S., Ranchhod A., Wilman M. (2014). Trends in cosmetics purchase: Ethical perceptions of consumers in different cultures. A cross country comparative study between South Asian and Western consumers. Journal of Customer Behaviour, 13 (1): 57-72, DOI: 10.1362/147539214X14024779343758
  25. Rajagopal (2007). Buying decisions towards organic products: an analysis of customer value and brand drivers. International Journal of Emerging Markets, 2 (3): 236-251.
  26. Rybowska A. (2014). Consumers attitudes with respect to ecological cosmetic products. Department of Trade and Services, Gdynia Maritime University.
  27. Sahota A. (2014). Sustainability: How the Cosmetics Industry is Greening up, 1st edition, John Wiley & Sons, Hoboken, NJ.
  28. Saleem B., Recker A. (2014). The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions: A Quantitative Study of Organic Personal Care Products Among German Female Consumers, Master thesis, Umea School of Business and Economics.
  29. Santoni O. (2015). EU Cosmetics Regulation, Workshop on Natural Cosmetics – University of Bangor – 12.1.2015, text available at: www.ctpa.org.uk (Accessed on 17th February 2015).
  30. Todd A.M. (2004). The Aesthetic Turn in Green Marketing: Environmental Consumer Ethics of Natural Personal Care Products. Ethics and the Environment, 9: 86-102, DOI: 10.1353/een.2005.0009
  31. Train K.E. (2009). Discrete Choice Methods With Simulation, 2nd edition, Cambridge University Press, New York, DOI: 10.1017/CBO9780511805271
  32. Tsakiridou E., Tsakiridou H., Mattas K., Arvaniti E. (2010). Effects of animal welfare standards on consumers’ food choices. Food Economics – Acta Agricult Scand C, 7 (2-4): 234-244.
  33. Vişan S., Căpraru A.M. (2012). Management Aspects Regarding the Market of Organic Products in Romania. Review of International Comparative Management/Revista de Management Comparat International, 13 (3): 436-448.
  34. WRAP (2013). Consumer Attitudes to Food Waste and Food Packaging, final report, text available at: http://www.wrap.org.uk/sites/files/wrap/Report%20-%20Consumer%20attitudes%20to%20food%20waste%20and%20packaging_0. pdf (Accessed on 19th February 2015).
  35. Yeon Kim H., Chung J.E. (2011). Consumer purchase intention for organic personal care products. Journal of consumer Marketing, 28 (1): 40-47, DOI: 10.1108/07363761111101930.ZanoliR.,NaspettiS.(2002).Consumermotivationsinthepurchaseoforganicfood:ameans-endapproach.BritishFoodJournal,104(8):643-653,doi:10.1108/00070700210425930
  36. Zotova J., Pellonpaa R., Ozhogina S. (2012). Approaching the green market: Swedish natural and organic cosmetic industry analysis, Master thesis in Business Administration, University of Boras.

  • What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda Yam B. Limbu, A. F. M. Jalal Ahamed, in Sustainability /2023 pp.11881
    DOI: 10.3390/su151511881
  • Consumer Preferences for Labeled Plant-Based Products Associated with Traditional Knowledge: A Study in Protected Natural Areas of Northwest Mexico Gerzaín Avilés-Polanco, Marco Antonio Almendarez-Hernández, Luis Felipe Beltrán-Morales, Ileana Serrano-Fraire, Alfredo Ortega-Rubio, in Land /2021 pp.412
    DOI: 10.3390/land10040412
  • Perception of Natural Cosmetics Among Central European Consumers Vít Hinčica, Hana Řezanková, Klaudia Macias, Marie Schulzová, in Central European Economic Journal /2024 pp.233
    DOI: 10.2478/ceej-2024-0016

Francesco Marangon, Tiziano Tempesta, Stefania Troiano, Daniel Vecchiato, Sustainable Agriculture and No-Food Production: An Empirical Investigation on Organic Cosmetics in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2015, pp 63-77, DOI: 10.3280/RISS2015-001005