Branding in the digital era
Journal title MERCATI & COMPETITIVITÀ
Author/s Maria Vernuccio, Tiziano Vescovi
Publishing Year 2016 Issue 2016/4
Language English Pages 8 P. 15-22 File size 58 KB
DOI 10.3280/MC2016-004002
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Maria Vernuccio, Tiziano Vescovi, Branding in the digital era in "MERCATI & COMPETITIVITÀ" 4/2016, pp 15-22, DOI: 10.3280/MC2016-004002