Consumer attitude toward reshoring: Related effects and relevant boundary conditions

Author/s Silvia Grappi, Simona Romani
Publishing Year 2017 Issue 2017/4
Language English Pages 15 P. 37-51 File size 95 KB
DOI 10.3280/MC2017-004003
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Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers’ evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers’ evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company.

Keywords: Consumer attitude toward reshoring, reshoring motives, consumer willingness to pay for reshored products.

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Silvia Grappi, Simona Romani, Consumer attitude toward reshoring: Related effects and relevant boundary conditions in "MERCATI & COMPETITIVITÀ" 4/2017, pp 37-51, DOI: 10.3280/MC2017-004003