What is happening to the brand?

Author/s Maria Vernuccio
Publishing Year 2018 Issue 2018/4 Language English
Pages 7 P. 7-13 File size 422 KB
DOI 10.3280/MC2018-004001
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  • Consumer self-concept and digitalization: what does this mean for brands? Chiara Bartoli, in Italian Journal of Marketing /2022 pp.419
    DOI: 10.1007/s43039-022-00059-8

Maria Vernuccio, What is happening to the brand? in "MERCATI & COMPETITIVITÀ" 4/2018, pp 7-13, DOI: 10.3280/MC2018-004001