Business models and sustainable firms: a focus on b corp and benefit corporations in Italy

Author/s Valentina De Marchi, Eleonora Di Maria, Ambra Galeazzo
Publishing Year 2019 Issue 2019/2 Language Italian
Pages 11 P. 85-95 File size 245 KB
DOI 10.3280/ES2019-002008
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For companies that consider sustainability as one of their objectives, the challenge is to innovate their business model by combining aspects of environmental and social sustainability with economic sustainability. Companies that focus on sustainability can innovate their business models, focusing on environmental, social or economic aspects through new forms of production and distribution of value. An original study conducted on about 50 Italian B Corp and Benefit Corporation in 2018 showed that companies aim to develop new consulting services to support the spread of sustainable models on a large scale to maximize the benefits of sustainability. They are mainly involved in transforming marketing activities, information processes and supply chain relations, focusing on the fundamental involvement of employees and motivated by ethical and networking factors. The key element is represented by communication to enhance investments and the path of innovation started.

Keywords: Business Models, Sustainability, B Corp, Benefit Corporation, Human Resources, Social Impact

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Valentina De Marchi, Eleonora Di Maria, Ambra Galeazzo, Modelli di business nelle imprese ad alto tasso di sostenibilità: un focus su b corp e società benefit in Italia in "ECONOMIA E SOCIETÀ REGIONALE " 2/2019, pp 85-95, DOI: 10.3280/ES2019-002008