Journal title SOCIOLOGIA E RICERCA SOCIALE
Author/s Ernesto Dario Calò, Viviana Capozza
Publishing Year 2023 Issue 2023/131 Language Italian
Pages 14 P. 81-94 File size 368 KB
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The ballot call of 25 September 2022 was preceded by a month of intense electoral campaigning, during which the parties contended with each other us- ing different communication strategies and programmatic lines. The growing disintermediation and the «platformization» of propaganda fostered a politi- cal narrative on social media focused on the trivializing lexicon and content, the continuous appeal to emotions and on the presumed expressive capacity of the leaders. The statistical-textual analyses presented here – carried out start- ing from the 3,777 posts published on the Facebook pages of the eight main political parties – is aimed at establishing the weight of these elements in the strategies of social influence.
Ernesto Dario Calò, Viviana Capozza, Parole al voto. Un’analisi delle tattiche linguistiche social in campagna elettorale in "SOCIOLOGIA E RICERCA SOCIALE " 131/2023, pp 81-94, DOI: 10.3280/SR2023-131006